Multimedia artist and Celebrated Rock & Roll Photographer Norman Seeff uses documentary filmmaking and conversations with artists in the context of the session as vehicles to explore the creative process from the inside out. Seeff‘s approach is to focus on the relationship with the artist to create spontaneous experiences in the moment and capture images that are alive and real. Seeff began filming his photo-sessions in 1975 and has to date documented over 600 sessions with artists and innovators of all major disciplines in the act of creation.